What's Your Legacy? - 5/7/2009 -

Aaron Crossland, an account executive at Equals Three Communications, asks you to ask yourself "What's Your Legacy?" In social and multicultural marketing, solid research is often the key component in creating effective communications campaigns that stimulate a particular behavioral change. Starting out in the business, I found it difficult to keep this in perspective. As an African American who has contributed to many campaigns directed towards other African Americans, it is hard not to draw only from my own experiences and assumptions as to how I would react to a marketing ...more >

PRSA-NCC Writing Workshop Probes the Proposition and Press Perspective - 4/6/2009 -

The more things change, the more they remain the same, we hear from Don Batesof George Washington University.He told us that’s certainly the case with PR writing. ...more >

Trends Worth Tracking - 4/1/2009 -

Fleishman-Hillard’s DC office provided us with the following trends worth tracking: CMOs feel pressure to go digital; ...more >

Center for Digital Imaging Arts at Boston University - 4/20/2009 -

When you come to the Center for Digital Imaging Arts at Boston University in Georgetown, you’ll be taking your first steps toward the creative, exciting career you always wanted. Through intensive, hands-on training and experience, you’ll get the necessary skills and learn the latest in photography, digital filmmaking, 3D animation, graphic + web design, audio production and web development. Most importantly, you’ll be able to use everything you’ve learned in the real world. Now. CDIA’s state-of-the-art Washington, DC campus in Georgetown allows area residents to pursue their creative passions through our unique approach to training in the digital arts. Located in the former Fou ...more >